Sandra Iruela will deliver the closing address at our next Olfasense workshop for product & material testing, 28–29 April 2026

We are very excited to announce that Sandra Iruela will deliver the closing address at our next Olfasense workshop for product & material testing, 28–29 April 2026:

💫“Olfactory strategy for branding and positioning in perfumery”

Sandra Iruela is a chemical engineer with a Master’s degree in aromas and fragrances and over 20 years of experience in the fragrance industry. After working at companies such as Dragoco, Puig and Mane, she founded @SANDIR in 2010, a consultancy focused on olfactory design and sensory marketing for products, brands and spaces. Her work bridges technical evaluation and creative strategy, and includes projects for international brands and cultural institutions. Sandra also provides professional training through the Sandir Perfumery School.

We can’t wait to welcome her in Kiel, Germany.

Join us and register now using the early bird rebate. As in previous years we limit the seats to 35 participants to allow a deep and personal interaction between the participants.

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Registry link: https://www.olfasense-workshop.com/registration/
Final programme: https://www.olfasense-workshop.com/programme/

Looking forward to meeting you!

Picture ©  Sandra Iruela